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I am fascinated by time.

Despite appearing objective and uniform, time is relative and pliable. This malleability distinguishes time as a particularly useful structural feature of the consumer experience, especially as technological advancements challenge consumers and marketers to navigate an increasingly nonlinear and dynamic customer journey. Moreover, time is inseparable from the consumer experience 


because time is inseparable from the consumer experience, the temporal design is neither neutral nor optional. 

My research helps marketers, policymakers, and consumers to strategically design the temporal features of consumer experiences. 

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