I am an Assistant Professor of Marketing at the Smeal College of Business at Pennsylvania State University. My research investigates consumer decision making and the psychology that surrounds it, with a focus on the time architecture of consumer experiences, online retailing and communication, and consumer well-being. Fundamentally, I’m interested in understanding: (1) how we can improve consumer decision-making and (2) how technology shapes consumer behavior. I conduct problem-focused, theory-driven, multi-method behavioral research to explore these questions, often through the lens of time, inference-making, and social impact.

Prior to joining Smeal, I was an Assistant Professor of Marketing at Drexel University (Philadelphia, PA). I received my Ph.D. in Marketing (with a Research Methods concentration) from the University of Pittsburgh and was a postdoctoral fellow at the Wharton Risk Management and Decision Processes Center at the University of Pennsylvania. I also hold a M.A. in Organizational Psychology from Michigan State University and a B.A. in Psychology (with a Spanish minor) from Purdue University.