I am a Postdoctoral Research Fellow at the Wharton Risk Management and Decision Processes Center at the University of Pennsylvania.


My research focuses on consumer psychology and decision-making. Fundamentally, I’m interested in understanding: (1) how we can improve consumer decision-making and (2) how technology shapes consumer behavior. I conduct problem-focused, theory-driven, multi-method behavioral research to explore these questions, often through the lens of time, inference-making, or social impact.

I hold a Ph.D. in Marketing from the University of Pittsburgh, a M.A. in Organizational Psychology from Michigan State University, and a B.A. in Psychology from Purdue University.

Hmurovic 4.jpg